How to organically grow your small craft business following on Facebook and Instagram

Social media is a powerful tool for small business owners, but it can be tough to get your content seen by your target audience. With the right strategies, you can increase your brand awareness and attract more followers without paying for advertising. I never pay to boost posts or for ads and I’ve gotten equally impressive and successful results.

1. Optimize your profile: Make sure your bio and profile picture clearly represent your brand and include a call-to-action to encourage people to follow you.

2. Post consistently: Posting regularly keeps your followers engaged and helps you stay top-of-mind. Aim for at least one post per day on Instagram and 2-3 times per week on Facebook.

3. Use hashtags: Hashtags help your content get discovered by people who are interested in your niche. Use relevant hashtags in every post and consider creating branded hashtags to make it easy for followers to find your content.

4. Engage with your audience: Respond to comments, like other accounts within your niche, and participate in conversations on social media. This helps build relationships with your followers and increases engagement.

5. Collaborate with other accounts: Partner with other small businesses or influencers in your niche to expand your reach and attract new followers. PinkPeonyHouse  is always looking for ways to collab with other small businesses, reach out and we’ll get right back to you, we’d love to hear about it. Use the “contact us” form HERE.

6. Try Instagram Reels and Stories: These features are great for showcasing your products in a fun and engaging way. Use them to share behind-the-scenes content, tutorials, or product demos.

7. Encourage user-generated content: Encourage your followers to share photos and tag your brand for a chance to be featured on your account. This not only increases engagement but also helps build a community around your brand.

By implementing these tips, you can organically grow your small crafty business following on Facebook and Instagram. Don’t forget to include follow our Instagram account (we’ll follow you back)  @PinkPeonyHouse, and our Awesome Facebook group https://facebook.com/groups/pinkpeonyhouse in all your posts for maximum visibility. Good luck!

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